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In this digital era, time is everything. Businesses that wish to master the needs to concentrate on the time management. They also must plan out their approaches for a better market prospect. And, using the new advancement in mobile technologies, keeping a track of both is crucial. Due to this technological development, tradition tools (radio, newspaper advertisements, mailers, etc) took a back step. Industries are strategizing regarding business prospect. But they have to plan their Publicidad Móvil to the correct timing to ensure maximum quantities of customers get engaged while driving more revenue. Looking in the global aspect, many agencies are using the various way of mobile advertising. From past to future Looking time for the era, when phones were a fantasy to cherish, now these are generally a hand toy of kids; it has become a must-have device for almost all the segments of society. Its growing popularity has made it not just a phone. It is a totally new ecosystem by itself. Wherein, os to applications, all has put it on a higher platform. To hit the bull's eye, marketers are utilizing different means of mobile communication. From apps to games towards the web, these commercials are sent on the handsets. And, heading to at the right point, the strategy has to be well planned. By far, text messaging or SMS would be the most popular ways of phone communication. While, there are organizations which might be banking upon other tools like MMS, applications, commercials, and web. These tools aren't just the source of entertainment but also way of business communication. Market leaders, who know the importance of employing these, would be the ones that have topped their email list. How making it possible? In Malaysia, big brands are employing the revolutionary platform of moLotus. It is a personalized and customized strategy for reaching for the target audiences. It is an 'app free' multimedia messaging platform that sends automated greeting while offering directly to the consumer's phone inbox. It's a great method of brand building and revenue earning. This rich and interactive medium comprises video, voice, text, link, CTA, making a stellar effect on the receiver. These are readable, highly visible and engaging. It saves cost, drives revenue, has highest response rate although it helps in keeping the consumers delighted. Time is everything The market leaders are utilizing this effective way of marketing and also have earned returns, double than their expenditure! It is widely quoted by Benjamin Franklin that, “Time is Money.” And using it prudently is most significant. If your content gets delivered promptly by having a right channel your half of the battle is won. If the receiver finds the information suitable, he'll almost certainly act. So, it is extremely crucial that your particular message is apt as well as on time. An up-to-the-minute greeting or reward text will forever help earn an attractive return. Grabbing proper opportunity might help development the brand image. According to analyze 80% percent in the consumers use Smartphone in fact it is estimated that it's going to grow by 58% on the yearly basis. Researchers have also stated that – by 2019, the gap between Smartphone and desktop usage are certain to get wide by 40%. The experts also have stated that; you will see a rise in the usage of former from 49% to 69.7% while you will see a drop inside later from 51.0% to 30.3%. This data clearly shows that you have a huge gap between within the adoptions of both the source. And so the marketer must carefully draft their action, which segment with the market, they need to focus upon. The intercommunication format must be engaging and a brand builder. If you will be the marketer and need your brand to become projected on top, then choose your advertising tool wisely. Know your audience well, analyze their need and give you the same according to your budget. While selecting the same, stay in view that 'timing is my way through mobile advertising'.